In 1964, ad agency Cunningham & Walsh created "Let Your Fingers Do The Walking" -- arguably one of the most indelible campaigns ever -- to help client AT&T market its … Read the whole story
"Nothing is more frustrating to an online shopper than clicking on an ad only to find out it's out of stock or not the … Read the whole story
IPG reported 4.7% organic revenue growth for the second quarter with 5.6% growth for the first half. Profits nearly tripled in that time to … Read the whole story
A group of international investors has acquired a majority stake in Forbes Media LLC, including the entire stake of Elevation Media, the previous co-owners … Read the whole story
Rosetta Stone's new, integrated campaign is a big departure from anything the company has done before for at least one big reason: it's about … Read the whole story
In June 2003, Google AdSense was launched to help Web site owners earn money from content-related text ads. Google quickly changed to display ads … Read the whole story
Creating brand magic is no longer an elusive alchemy. In a new book, two top SapientNitro executives, Gaston Legorburu, Worldwide Chief Creative Officer and … Read the whole story