In addition to this week releasing guidance helping brands navigate the programmatic waters, the World Federation of Advertisers (WFA) also asked "industry experts" to spell out where their money goes … Read the whole story
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
Even though we have been hearing a lot about big data, the amount we are actually gathering today pales in comparison to what is … Read the whole story
That's according to a new study by the World Federation of Advertisers, which surveyed more than 40 major global advertisers with total annual ad … Read the whole story
While it's easy to write off fraud as a rare occurrence and simply focus on accuracy when selling to media buyers, mobile ad providers … Read the whole story
The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven … Read the whole story
"[Company] announces the launch of Version 3 of [Company Product] programmatic media buying APIs. Powerful, yet easily-integrated, [Company Product] provides a jump-start for application … Read the whole story
EA Sports has partnered with Google to promote its flagship Madden football game by allowing fans to create custom gif ads in real-time based … Read the whole story
Ken Segall, who worked on the Apple account while at TBWA/Chiat/Day, thinks a Job-less Apple has "lost its ad bite." Speaking to the The … Read the whole story
Digital ad tech firm dmg on Thursday announced the appointment of Doron Ilan as its chief financial officer. The company is headquartered in London. Read the whole story