Friday, September 5, 2014
  • MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow

    In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence of new forms of data for targeting consumers that could become new forms of currency for trading with media, MasterCard media chief Ben Jankowski said while traditional media-buying values have not been abandoned by big marketers, they no longer are the dominant reasons they choose the media they do. "The CPM is not dead," Jankowski said during a conversation with Simulmedia Founder and CEO Dave Morgan during one of its monthly "salons" in New York Thursday ... ...Read the whole story

  • 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines

    That's according to a new study by the World Federation of Advertisers, which surveyed more than 40 major global advertisers with total annual ad spend of $35 billion. The WFA has also published new guidance detailing how brands can get the most from the new programmatic landscape. ...Read the whole story

  • Programmatic Video Private Exchange Use In U.S. Surges Another 140%

    The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven by high-end publishers getting on board with programmatic selling. The data comes from TubeMogul's Q2 2014 quarterly update on the U.S. digital video ad marketplace. ...Read the whole story

  • Google, EA Partner To Help NFL Game Fans Create Custom Gif Ads in Real-Time

    EA Sports has partnered with Google to promote its flagship Madden football game by allowing fans to create custom gif ads in real-time based on what's happening on the field during the game. It's part of Google's Art, Copy & Code initiative to use creative pieces and technology in campaigns. ...Read the whole story

  • dmg Taps Ilan As CFO

    Digital ad tech firm dmg on Thursday announced the appointment of Doron Ilan as its chief financial officer. The company is headquartered in London. ...Read the whole story

Around The Net

  • Mobile Ad Start-up xAd Takes Fresh $50MTechCrunch

    Mobile ad start-up xAd just raised $50 million to rapidly expand its location-based ad targeting technology. “xAd is already profitable, [and] growing fast,” TechCrunch reports. Looking ahead, however, “Location has the potential to become the next multibillion dollar business,” xAd CEO Dipanshu Sharma tells TechCrunch. “Today, it already serves ads that cover 40 billion impressions per month across some 7 different ad networks,” by Sharma’s reckoning. The round was led by Institutional Venture Partners.  ...Read the whole story

  • Q&A With About.com CEO On ProgrammaticAdExchanger

    AdExchanger this week posted a Q&A with About.com's CEO Neil Vogel and Scott Mulqueen, director of programmatic and audience strategy, on programmatic and native advertising. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Size Matters With Big Data And Internet of Things For Programmatic

Even though we have been hearing a lot about big data, the amount we are actually gathering today pales in comparison to what is about to happen once device connectivity and sensors come into play from ...More