Two reports about programmatic advertising came out this week that appear to be in stark contrast to one another. On the one hand, Chango released survey results that found that … Read the whole story
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story
In the fast-evolving ad tech world, new research on trends, emerging technologies and best practices surfaces every week. I'm taking a look at some … Read the whole story
"Trust" has been critical in the programmatic ad space, and a lack thereof has often been cited as one of the key catalysts behind … Read the whole story
With television under more pressure by digital marketers to enter the modern era, Channel 4's announcement of programmatic coming to All4 next year is … Read the whole story
Google has developed technology that can detect when ad slots are deliberately "hidden" from view on a Web page, and keeps the ads from … Read the whole story
Welcome to the world of post-beaconing. For many months, beacons have been going to work in the marketplace, at places like large retail stores … Read the whole story
Adara, a big data company focused on targeting traveler audiences, on Tuesday announced it has launched the "Magellan travel intelligence platform," a programmatic ad … Read the whole story
Adform, a Denmark-based demand-side platform (DSP), has announced a partnership with comScore that will bring comScore's validated Campaign Essentials (vCE) to its ad tech … Read the whole story
Cable TV industry backed television ad technology developer Canoe Ventures has served its 10 billionth ad impression into national TV programming, the company announced … Read the whole story