RTBlog
Programmatic television may be several years from full maturity, but it's an expanding segment of the market. Perhaps nothing indicates that more than the literal expansion of programmatic TV marketplaces. … Read the whole story
Gravity4, a San Francisco-based marketing firm, has announced its acquisition of Ezlike, a Brazil-based marketing technology company and Facebook Marketing Partner. Read the whole story
Late last week, as the holiday weekend was approaching, a team of Madison Avenue's best and brightest spin doctors sat around their desks bouncing … Read the whole story
Online video advertising has become one of the hottest media on desktop and mobile, and Innovid plans to leverage that opportunity with a recently … Read the whole story
This year, global ad spending on social networks will slow to 29% -- down from a growth rate of 41% last year -- according … Read the whole story
- COMMENTARY
Tension in the data/creative relationship is probably all too familiar for many of you. The creative team bristles at a brief comprised of specs … Read the whole story
