The rise of programmatic advertising sales was greeted with some trepidation on the part of human sales staff and media buyers alike, both understandably worried about encroaching automation -- in … Read the whole story
Twitter this week announced it has acquired TellApart, an ad tech firm specializing in cross-device ad retargeting. According to a Form 8-K filed to … Read the whole story
For digital publishers today, the benefits of programmatic are clearer than ever. Not only does it provide the chance to monetize all inventory, it … Read the whole story
"[Publishers] are embracing programmatic," asserted Jason Kint, CEO of Digital Content Next, at the Publishing Insider Summit in Key Largo, FL, this morning. "[But] … Read the whole story
This perspective has largely informed our view of how media and marketing are evolving, and is core to why we added the likes of … Read the whole story
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp., has announced a data-driven tool that automates the planning of addressable and … Read the whole story
A few years ago, said Zach Friedman, VP of digital ad sales at Fox News Channel, direct sales drove the bulk of revenue for … Read the whole story
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
This is arguably the most competitive time in the world of short-form and long-from video content. We see traditional media companies - all the … Read the whole story
The multimillion-dollar cost of building and maintaining a programmatic platform could slow industry growth for those that lack the funds -- and may force … Read the whole story