The good news is that the advertising industry loves ad tech and has found plenty of applications for it. The bad news is that some love the tech blindly, a … Read the whole story
Conversations today focus heavily on how marketers can make better use of firs- and third-party data to reach consumers across their devices, in real-time, … Read the whole story
Publishers continue to adopt programmatic ad technologies, with nearly one-in-four (24.8%) saying that programmatic accounts for at least 40% of their total ad revenue … Read the whole story
Omnicom has just hired former Merkle GM of Digital Media Megan Pagliuca to head up the agency's trading desk, Accuen. Read the whole story
Demand-side platform (DSP) MediaMath on Wednesday announced it has partnered with Industry Index, a company that rates marketing technology platforms. Read the whole story
Nowhere is that need for ad tech's maturation more clear than with viewability, one of the key metrics for all stakeholders in our ecosystem. … Read the whole story
Bolstering its sales efforts, Foursquare has brought in Michael Rosen to oversee brand sales efforts, and Peter Krasniqi to run Pinpoint, along with sales … Read the whole story
Content marketing will have to face its Facebook moment when an honest conversation helps brands see there are some free opportunities out there, but … Read the whole story
Publishers that fill our tabs with video ads automatically blurting out audio or cover content with intrusive ads need to see that they are … Read the whole story
After taking away some data from search marketers, Google is giving back. The Mountain View, Calif. company has made Search Analytics data accessible to … Read the whole story