Attend any industry conference keynotes or panels, hang out in corridors, listen to webinars or chat over lunch, and most conversations will turn to ad blocking. The fever pitch is … Read the whole story
For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new … Read the whole story
Video engagement platform Viewbix has debuted new analytics capabilities with Viewbix Insights, a real-time analytics dashboard that marketers can use with the Viewbix Player. … Read the whole story
Industry ratings watchdog the Media Rating Council today issued updates to its guidelines for mobile viewable impression measurement, including a requirement for an ad … Read the whole story
More than one in three Millennials is blocking ads, the IAB says, prompting brands to ask agencies how they can reach the young through … Read the whole story