RTBlog
PaperG CEO Victor Wong predicts the death of rich media, the rise of native programmatic and the increase of "ad walls" in response to ad blockers. Read the whole story
Ad-tech company YuMe is introducing an enhanced version of its SSP (supply-side platform), YuMe for Publishers. Read the whole story
An Integral Ad Science (IAS) survey of 400 digital advertising professionals found that everyone agrees media quality is important -- but not everyone has … Read the whole story
- COMMENTARY
As the market has come to realize the importance of communicating with, personalizing experiences for, and analyzing the behavior of actual consumers - as … Read the whole story
- COMMENTARY
On the phone the other day trying to advance a local programmatic TV negotiation, I queried the vendor on whether there was a transactional … Read the whole story
