Forbes Chief Product Officer Lewis DVorkin is back with some updates on the site's ad-blocking experiment. Since Dec. 17, four million desktop visitors, or 42.3% of those asked, disabled blockers … Read the whole story
Time Inc. will acquire the assets of Viant Technology Inc., a firm that describes itself as a people-based advertising technology company. Viant owns several … Read the whole story
Integral Ad Science's Q4 2015 Media Quality Report found that the amount of purchased fraudulent inventory decreased in all four quarters of 2015. Read the whole story
Video ad platform Mediabong is launching its Syncroll product Wednesday. Read the whole story
Paris-based Gameloft Advertising Solutions on Thursday said it will partner with Smart AdServer, an ad platform for real-time bidding, to expand the availability of … Read the whole story
One consequence of the rise of programmatic is that it's now a prerequisite for every firm in the Lumascape to offer an audience solution. … Read the whole story
Equinix has set up an ecosystem that allows its customers to keep their transactions and fraud detection services within one physical location, minimizing the … Read the whole story