RTBlog
One-third of Brazilian mobile Internet users say they never pay attention to ads, according to research from Adsmovil. Read the whole story
Advertisers are growing more comfortable with programmatic media, but multidevice measurement remains a challenge. That's among the issues raised in a recent report by … Read the whole story
Integral Ad Science is trying to help advertisers lessen the risk of placing ads on non-brand-safe apps. On Wednesday, Integral announced a pre-bid targeting … Read the whole story
AdTheorent on Tuesday said it's now offering real-time digital campaign optimization through an integration with Placed, a provider of in-store attribution services. Read the whole story
Last year, global nonprofit Environmental Defense Fund partnered with Rocket Fuel on a multichannel direct campaign that brought in a 41% increase in return … Read the whole story
