Full-stack ad-tech platform Adform will now offer its existing demand-side platform (DMP) as a standalone product, newly named Audience Base, that offers integration with … Read the whole story

SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday a $35 million investment round led by the growth equity firm General Atlantic. Read the whole story

Video advertising marketplace firm Teads announced the acquisition of Brainient, a British company that specializes in advanced dynamic creative technologies for video and mobile. … Read the whole story

Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announced a partnership with PushSpring, an app-based mobile audience platform, to offer ad … Read the whole story

Ad-tech firm PubMatic announced the launch of SEVEN, a revenue management platform that offers publishers more control of their digital assets and media buyers … Read the whole story

Programmatic video provider HIRO Media announced a new programmatic video content marketing engine. HIRO claims the platform is capable of delivering branded video content … Read the whole story

When it comes to hurdles on the way to broad implementation of programmatic TV, lack of sufficient infrastructure and national inventory providers' concerns about … Read the whole story

Digital marketers are raising question marks against ad tech. They're loving programmatic, but are unimpressed at having less than a 50:50 chance their ads … Read the whole story