Content discovery platform Outbrain announced a partnership with Bombora, a provider of B2B demographic and intent data that's designed to offer more granular targeting … Read the whole story

Chinese demand-side platform iPinYou announced its launch in the U.S. and the opening of an office in Bellevue, Washington to help Chinese brands explore … Read the whole story

The Interactive Advertising Bureau (IAB) Europe on Wednesday announced at the dmexco conference in Cologne, Germany that the total programmatic display advertising market in … Read the whole story

TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, on Wednesday announced the launch of its cross-screen TV audience product in Europe. … Read the whole story

Ad-tech company Brightcom announced Wednesday the public release of Compass, a new proprietary ad management platform. The end-to-end programmatic platform has the ability to … Read the whole story

VisualDNA, a marketing technology company that combines the science of psychology with data technology, announced the launch of Audiences With Personality, a product designed … Read the whole story

In the 2016 cycle, political marketers are building on the data troves developed over the years to target voters in an increasingly precise fashion. … Read the whole story

Is the breakdown in trust between audiences, publishers, brands and agencies at an all-time low? Read the whole story