Upworthy used facial-recognition software to measure empathy levels in men and women Read the whole story
Videology, a provider of converged TV and video advertising, announced a partnership to bring Autobytel's automotive buyer-intent data to video advertisers. The partnership will … Read the whole story
Real-time location data and ad-targeting services brought together some unlikely suitors this week ranging from xAd's acquisition of WeatherBug, to WPP's data alliance with … Read the whole story
Content discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, the publisher of Entrepreneur magazine and Entrepreneur.com, to integrate Taboola's predictive technology across … Read the whole story
33Across has announced two additions to its programmatic offerings for publishers: Desktop In-Feed Video and Desktop In-Feed Impact. The new products aim to increase … Read the whole story
Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence tool" that is designed to weed out programmatic ads that slow down or … Read the whole story
Smaato, a global real-time advertising platform for mobile publishers and app developers, said it's adding support for two video ad formats: outstream and rewarded … Read the whole story
In its Quarterly Native Report, Bidtellect found that click-through rates were 200% higher on mobile native ads than on desktop for the first three … Read the whole story
Criteo will announce Thursday the appointment of Marc Grabowski to EVP, global supply and business development. "Search Marketing Daily" connected with Grabowski to talk … Read the whole story