Why Invidi's Deal With Gracenote Will Accelerate Real-Time TV Targeting by Joe Mandese

Wow, so now, at least, I know people are reading RTBlog. That's the good news. The bad news is that now I know if I shoot from my hip, as I did by blasting Facebook's Graph Search announcement, you're going to shoot right back at me. There were some good comments there, and at least one outright request to rebut it. Hence Digitaria's Samantha Afetian's piece, opposite this blog. But just to play it safe for today, I'm going to go with something important, but (hopefully) fairly benign:The deal announced late yesterday between addressable TV advertising developer Invidi Technologies and ...Read the whole story

  • What's Fueling Rocket Fuel: Smarter Machines, People Too by Joe Mandese

    Real-time programmatic buying optimizer Rocket Fuel this morning reported record revenue of $107 million for 2012, a 238% increase over 2011, and outpacing most programmatic marketplace growth estimates by a wide margin. The company attributed the rapid expansion to improvements in its core artificial intelligence, machine learning and robotic media trading systems, and the fact that existing customers have been expanding the amount of buying they place through Rocket Fuel's systems, because they work so well. In fact, while Rocket Fuel did add an impressive number of new advertisers in 2012, its 93% growth in new customers trails its overall ...Read the whole story

  • TubeMogul Gets A Lot Of Lotame, 140 Audience Segments by Carrie Cummings

    Online video ad buying platform TubeMogul this morning unveiled a deal with audience data management firm Lotame that will enable TubeMogul's customers to utilize "pre-packaged audience segments" from Lotame to help them target online video audience buys. ...Read the whole story

  • Gracenote, Invidi Deal Ups Real-Time Ad For TV by Wayne Friedman

    Gracenote's recognition technology, combined with Invidi's advertising system, can allow advertisers to select certain households and individual audience demographics and dynamically insert commercials to reach a specific audience. ...Read the whole story

  • Heard It Here: Triton Enables Real-Time Buying Of Streaming Audio Audiences by Joe Mandese

    The real-time media-trading marketplace continues to expand, this time into the online and mobile streaming audio advertising sector, with a new exchange enabling programmatic buys of streaming audio audiences. The exchange, dubbed a2x, claims to the the first in the industry to enable advertisers to programmatically target online and mobile audio inventory in real-time. ...Read the whole story

  • eBay: Mobile Transaction Volume Hits $13B In 2012 by Mark Walsh

    Mobile transactions on eBay more than doubled in 2012, while its PayPal unit tripled. The mobile gains helped the e-commerce giant increase revenue 18% in the fourth quarter to $4 billion. ...Read the whole story

In Defense Of Facebook's Graph Search by Samantha Afetian

Graph Search empowers users to cut through the noise to find content that is actually interesting and useful to them. Graph Search is a way for people to capitalize upon the volumes of personal data readily available to them to make their life easier by strengthening the digital connection between friends. ...More

  • Looking At The Auction Marketplace From Other Perspectives by Gus Spathis

    The world of auction-based media is a fascinating space with rich detail into data and numbers. In fact, the details of the numbers and speed behind programmatic media buying are so rich that it's easy to lose the sense of scale. By looking at real-time bidding (RTB) numbers from other perspectives, marketers will have a better idea of scale and the depth of ad technology we are dealing with in today's marketplace. ...More

  • Mobile RTB eCPMs Spike 50% For Holiday As iPad Delivers Biggest Gift by Steve Smith

    Ad prices rose substantially in MoPub's RTB marketplace this holiday, the company reports. Money and demand continue to migrate to the tablet. ...More