Think of retargeting ads as a form of regifting. With online holiday shopping well underway, advertisers might want to consider retargeting consumers who searched for items on the engines, made … Read the whole story
Today I'd like to take a spin on the lighter side in my series of lessons learned from Google. To date, we've covered marketing … Read the whole story
Count Arianna Huffington among those who doubt that Rupert Murdoch will pull News Corp's articles from Google's search index in favor of giving Bing … Read the whole story
Search will always be in its infancy. In Maslow's Hierarchy of Needs, each need becomes irrelevant as soon as it's fulfilled. So, too, with … Read the whole story
Continuing its marketing blitz, Bing has launched a new photo contest on Facebook focused on the theme of "hometown pride." The competition invites people … Read the whole story
MDSearchEngine.com emerged this week as the Yellow Pages for physicians, but it lacks an advertising roadmap for pharmaceutical and health-related companies. A bit surprising … Read the whole story
In a move intended to conciliate newspaper publishers, Google will limit the number of pieces of paid content which can be accessed for free … Read the whole story