SearchBlog
Marketers who won't launch a paid search campaign because they find the process daunting may want to consider a recently launched marketplace that allows them to instantly jump in and … Read the whole story
Ad retargeting typically conjures up images of display ads, but one seasoned ad executive has developed a retargeting platform based on search. Magnetic Founder … Read the whole story
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Jurors are causing mistrials by conducting their own Web research, but it's apparently OK for judges to base their rulings on material they find … Read the whole story
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For the past few months I've been working after hours in a Beatles tribute band called The Meetles that plays three nights a week … Read the whole story
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My fellow Search Insiders and I write a lot about innovation, new tools, and how our industry is changing. I can only speak for … Read the whole story
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University of Pennsylvania psychologist Martin Seligman believes that we have a happiness "set point." For example, winning a lottery doesn't really make us happier … Read the whole story
ABC News Digital announced Monday a deal with Healthline Networks to provide interactive tools and health information on the network's Web site. The news … Read the whole story
The stock market may be improving, but consumers have little faith that an economic recovery is imminent. In fact, they may have an increasingly … Read the whole story
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When it’s targeted behaviorally, display advertising can actually beat the relative value of search by one important criterion, says Yahoo’s Dave Zinman: scale. Relating … Read the whole story
