Thursday, July 29, 2010
  • Consultant Woolfson Takes Top Cable Ad Research Post

    David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research & insights, replacing Ira Sussman, who left earlier this year to take a client service role at Nielsen. m ...Read the whole story

  • Mobile Coupon Ties Apps Into PC Searches

    Deal seekers searching for money-saving offers through mobile coupon platform Shooger will soon have Blackberry as an option to clip and save. This week the company made it easier to search for deals on iPhone, handsets running Android, and the company's Web site, but the company has plans to ties in searches on PC, too. The clip-file-and-save coupon app geared toward local and national specials relies on Google Maps and other technology to pinpoint location and deliver the goods. ...Read the whole story

  • Marketers Finally Turn Toward Metrics

    One-third of U.S. companies plan to maintain or increase marketing budgets in the 2010-2011 fiscal year, and a higher percentage will setup guidelines and metrics to prove accountability, according to a study released Wednesday. ...Read the whole story

  • Rubinson Steps Down As Ad Industry's Chief Research Chief, ARF Says He'll Consult

    Joel Rubinson is out as Chief Research Officer of the Advertising Research Foundation, after two years in that post. ...Read the whole story

    The Jill Hotchkiss Inflection Point

    Technology has reached a critical point in the adoption curve. My wife, who is imminently practical and intolerant of anything that smacks of gadgetry, is becoming intrigued by my iPhone. I can't overstate the importance of ...More

    • The New Haiku -- 2010 Edition

      Anytime I find myself in a pinch for column fodder, I know I can always fall back on a little Search Haiku. It's not as exciting as covering the search news blotter, but hopefully it will ...More