Why Google Execs Didn't Make 'Top 25' List by Laurie Sullivan

Entrepreneurs and analysts declined to answer my question (on the record) earlier this week as to why Google's CEO Eric Schmidt or other execs for the Mountain View, Calif., tech company did not make the Wall Street Journal list of the decade's 25 top-earning CEOs. So, I took the question to Kevin J. Murphy, the Kenneth L. Trefftzs Chair in Finance at the University of Southern California (USC), Marshall School of Business. ...Read the whole story

  • Consultant Woolfson Takes Top Cable Ad Research Post by Joe Mandese

    David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research & insights, replacing Ira Sussman, who left earlier this year to take a client service role at Nielsen. m ...Read the whole story

  • Mobile Coupon Ties Apps Into PC Searches by Laurie Sullivan

    Deal seekers searching for money-saving offers through mobile coupon platform Shooger will soon have Blackberry as an option to clip and save. This week the company made it easier to search for deals on iPhone, handsets running Android, and the company's Web site, but the company has plans to ties in searches on PC, too. The clip-file-and-save coupon app geared toward local and national specials relies on Google Maps and other technology to pinpoint location and deliver the goods. ...Read the whole story

  • Marketers Finally Turn Toward Metrics by Laurie Sullivan

    One-third of U.S. companies plan to maintain or increase marketing budgets in the 2010-2011 fiscal year, and a higher percentage will setup guidelines and metrics to prove accountability, according to a study released Wednesday. ...Read the whole story

  • Rubinson Steps Down As Ad Industry's Chief Research Chief, ARF Says He'll Consult by Joe Mandese

    Joel Rubinson is out as Chief Research Officer of the Advertising Research Foundation, after two years in that post. ...Read the whole story

The Jill Hotchkiss Inflection Point by Gord Hotchkiss

Technology has reached a critical point in the adoption curve. My wife, who is imminently practical and intolerant of anything that smacks of gadgetry, is becoming intrigued by my iPhone. I can't overstate the importance of this in terms of watershed moments. Steve Jobs, if you can get my wife to buy into your vision, you have crossed the chasm. ...More

  • The New Haiku -- 2010 Edition by Aaron Goldman

    Anytime I find myself in a pinch for column fodder, I know I can always fall back on a little Search Haiku. It's not as exciting as covering the search news blotter, but hopefully it will still be as entertaining for you. So here is a fresh new installment of rhymes adding to my collection from '06 and '09. ...More