SyCara founder Fionn Downhill believes one of the barriers to adoption of search engine optimization (SEO) is the fact that the industry still needs to remove the sense of mystery … Read the whole story
Yahoo plans to release research Thursday supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile … Read the whole story
Wow! The Search Insider Summit is in full swing in Park City, Utah and for the first time in six or seven Summits, I'm … Read the whole story
It's a sign of the times that some of first panels and presentations at MediaPost's Search Insider Summit in Park City, UT were about … Read the whole story
Maybe Google, Bing and Yahoo should charge $1 for every search -- and $2 for each piece of content served up. Would consumers pay … Read the whole story
While it is easy to pigeonhole and skew the search process into a sort of linear, "searcher conducts search, searcher makes purchase" type of … Read the whole story
The unrivaled rise of paid search could end as soon as 2014, according to revised forecasts from eMarketer. By then, according to the research … Read the whole story
Marketers can gain a true understanding of campaigns through randomized search experiments. So says Jim Koehler, senior technical lead for search ads at Google, … Read the whole story
About 22% of Google searches in October were done using Google Instant, head terms continue to gain importance, and searchers see more ads per … Read the whole story
John Yi, strategic manager of APIs for Facebook, just shared some interesting data from Group M which suggests that social media and search marketing … Read the whole story