Reducing the dependence on IT departments to implement ad retargeting or attribution is a point I missed when I initially learned about the partnership between Criteo and TagMan. The advertising … Read the whole story
Videotron will begin rolling out a TV channel devoted to multiplatform casual and social gaming that consumers can access online through computers and mobile … Read the whole story
Brand marketers are increasingly in need of solid information on performance expectations for their next big video ad campaigns. ROI demands by management, coupled … Read the whole story
Of all the elements of a good content marketing strategy, audio -- or podcasts ---is the one least embraced by marketers. There's a lot … Read the whole story
Publicis Groupe agency Digitas has teamed with Google to deliver mobile marketing insights and usage research, the companies said. The collaboration will "combine original … Read the whole story