Should Google and Microsoft step in to require an attribution certification program for AdWords and adCenter, respectively? Attribution management is the science of calculating the contribution of each marketing touchpoint … Read the whole story
Ad retargeting companies have mastered the ability to find consumers, but when to retarget and what have become the most complex tasks to accomplish … Read the whole story
Google released second-quarter 2011 earnings Thursday. Revenue rose to $9.03 billion, up 32% compared with the year-ago quarter. Profits hit $2.51 billion -- up … Read the whole story
Fellow Search Insider Gord Hotchkiss wrote a great piece last week entitled "What's So Interesting About Google Anyway?" If you were on vacation, I … Read the whole story
The time to get serious about mobile is here. I say that not based on any analyst's report, industry intelligence or pronouncement from any … Read the whole story