The fundamental concept behind the Human Genome Project to identify the approximate 20,000 to 25,000 genes in human DNA has spurred numerous successful businesses. Take Pandora, for example. The founders … Read the whole story
Always looking for innovative technology that brands can use to interact with consumers, the GroupM company M80 will develop an offering, tapping Kontera's audience-engagement … Read the whole story
Conductor took a step toward integrating social media metrics into its SEO platform Searchlight after tracking the data for more than a year and … Read the whole story
Sanjeev Agrawal, newly appointed president of SocialTwist, believes in creating brand advocates for companies such as Barnes & Noble, ConAgra Foods, Gap, Procter & … Read the whole story
Seriously, there are "Googlists" behind www.thechurchofgoogle.org who offer incontrovertible proof that Google is God: Read the whole story
People just starting out in SEM often ask for advice. Here's part one of my Do-Not-Do list -- from "don't be afraid to ask … Read the whole story
In a relentless attempt to chip away at Google's credibility, FairSearch.org, a coalition of travel sites and technology companies, has put together a video … Read the whole story
Mobile and video media might take market share from more traditional advertising, but 92% of U.S. adults use search engines to find key info … Read the whole story