The secret doesn't reside in out-googling Google, but taking advantage of its innovative tools and tying the results to search marketing. Microsoft showed off its video talent in HTML5 last … Read the whole story
Google has begun to extend its advertising business offline. Wallet sits at the cornerstone of this long-term strategy to close the loop between offline … Read the whole story
Marin is rolling out a recommendation engine designed to identify tips for improving paid search, social media and display campaigns. The tool -- Marin … Read the whole story
Days after it became known that one top neuroscience-based marketing researcher was on the block, another announced a multi-million dollar round of funding that … Read the whole story
Lou Kerner of Wedbush Securities, who covers the social Web space, is fond of referring to Facebook as the second Internet. He calls it … Read the whole story
Word came through the wire last week that Bing will be introducing a new tweak to its results ranking algorithm called "adaptive search." Over … Read the whole story
Is a Groupon model the next big thing for B2B? Apparently not. Or, at least, not now, based on an early trial by a … Read the whole story