Simpli.fi released an offering in its demand-side platform (DSP) that allows advertisers to target ads based on "instant recency" that company CEO Frost Prioleau defines as the period of time … Read the whole story
LG Electronics will begin rolling out an ad-serving platform for its Smart TVs, and provide an embedded software development kit from YuMe that allows … Read the whole story
Both Microsoft and Google announced changes to platforms Wednesday. While both might seem like minor tweaks, the modifications could influence market share long term. Read the whole story
My friend Mikey and I were recently driving through our hometown, past a long row of new big-box retail locations that have recently sprung … Read the whole story