Thursday, December 29, 2011

Around The Net

  • What Web Site Auditor Optimization Tool OffersSEO Book

    Eric Covino reviews the enterprise version of Website Auditor, an on-page optimization tool found in Link-Assist's SEO Power Suite. He begins with steps to get started, such as detailing instructions on entering Web site URLs, choosing Page Rank factors, configuring scan depth limits, and more -- then moves on to analyzing and customizing and working with results, and custom settings and reports. ...Read the whole story

  • Analytics To Watch In 2012Search Engine Watch

    When it comes to analytics, what were the top trends for 2011? Garry Przyklenk gives us some insight into the top topics, such as online and offline data integration, social media analysis, and mobile analytics. The news led Adobe to acquire Omniture and then launch SiteCatalyst 15, and Salesforce.com bought Radian6. The increase in investments across analytics will flourish in 2012. Przyklenk throws a few stats on the table and points to an eConsultancy report that puts the worth of the Web analytics market at about £104 million, which Przyklenk estimates somewhere around $4 billion globally. ...Read the whole story

  • Retail Winners And Losers For 2011 Holiday SeasonFastUpFront

    Amazon, Wal-Mart, Dicks and Macy's came out clear winners during the 2011 holiday season, while Sears, J.C. Penney, and Gap were clear losers, according to an infographic put together by FastUpFront. On that list during the holiday season reveals those benefiting support retail, jewerly, hospitality, trucking and music. Those that suffered were summer vacation resports, construction retail, the television industry, construction and landscape. Specialty winners include Coach, Tiffany & Co., and Abercrombie & Fitch. ...Read the whole story

  • How To Make Time Stand StillJohn Hopkins

    Sometimes marketers need to stray from the topic of search just for the fun of it, especially when it comes to finding more time in a day to build links, keep up with first-page rankings, and optimize paid-search campaigns. In a post on Google+, Google's Avinash Kaushik points to professors at John Hopkins University who have developed a permanent calendar by using computer programs, mathematical formulas and analytics. The idea creates a calendar with each 12-month period being identical to the one that came before, and remains that way from one year to the next. This means that holidays and ... ...Read the whole story

Look At The Big Picture In 2012

When I look back on what has preoccupied me over the last 12 months, I will say that much of it has been spent "stepping back" and trying to look at the bigger picture. As online ...More


  • Apple Still Top Of Smartphone Wish List

    Whatever platform positioning has gone on thus far between Google Android and Apple iOS will seem like pre-game warm-ups compared to the next year. As Google gains massive scale with its fragmented but open model for ...More