Google+ has been viewed by some as an "extra extension" or channel, but marketers are beginning to realize its significance. Victoria Esser, who is Deputy Assistant Secretary of State for … Read the whole story
Nearly half of the travel industry's annual paid search campaign impressions occur between May and August. With that in mind, investments in mobile, local … Read the whole story
Twitter will roll out its self-service ad platform to small and mid-size businesses in March through a partnership with American Express. Cardmembers and merchants … Read the whole story
In a speech at a cross-platform measurement event this week, NBCUniversal top researcher Alan Wurtzel not surprisingly urged industry executives to invest more in … Read the whole story
So let's assume that we've succeeded in convincing the appropriate decision-makers that search is awesome, that our consumers are actively seeking information related to … Read the whole story
I've had the flu for going on a week now. My head hurts and my tongue feels like a terrycloth towel. My voice sounds … Read the whole story