Men in households where annual income exceeds $100,000 outpace spending on luxury items online compared to women with the same financial status -- but when it comes to how ads … Read the whole story
Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, … Read the whole story
Google is making a big bet on original video content, unveiling a plan to back its YouTube channels initiative with $200 million in marketing … Read the whole story
A federal judge has rejected a request by Google to delay a potential class-action lawsuit alleging that its social apps company Slide violated a … Read the whole story
Ask.com has launched a branding campaign -- You Asked, We Answered -- polling residents in and around Seattle. It gives them an opportunity to … Read the whole story
Some 19 million males with a household income of more than $100,000 spend twice as much when shopping online compared with their female counterparts, … Read the whole story
For consumers, the golden rule is "buyer beware." For marketers, it should perhaps be: "beware of socially adept consumers." New research indicates that consumers … Read the whole story
Last week was the 13th running of the Search Insider Summit, AKA -- as I once made the mistake of referring to it and … Read the whole story
There's a chicken and an egg paradox in mobile marketing. Many mobile sites sit moldering in the online wilderness, attracting few to no visitors. … Read the whole story