Thursday, May 3, 2012
  • Social Overtakes Search, Closes In On Display As Agencies' Top Digital Focus

    Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the "focus" of their digital ad spending, up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives. ...Read the whole story

  • Google Ups Video Ante, Bets $200 Mil To Market YouTube Channels

    Google is making a big bet on original video content, unveiling a plan to back its YouTube channels initiative with $200 million in marketing support. The announcement, which was made Wednesday during its digital "NewFront" presentation, will support an initiative that Google's YouTube began last fall with the rollout of 50 niche content channels, and more than 50 new channels will be added soon. ...Read the whole story

  • Text-Spam Case Against Google Moves Forward

    A federal judge has rejected a request by Google to delay a potential class-action lawsuit alleging that its social apps company Slide violated a consumer protection law by sending SMS messages without the recipients' consent. ...Read the whole story

  • Launches 'You Asked' Branding Campaign has launched a branding campaign -- You Asked, We Answered -- polling residents in and around Seattle. It gives them an opportunity to voice complaints, such as lousy morning commutes, loss of recreation activities due to budget cuts and gloomy weather. Ask will "answer back" -- in an effort to ease one of the city's biggest annoyances. ...Read the whole story

  • Affluent Males Spend Up To $30K Annually Online

    Some 19 million males with a household income of more than $100,000 spend twice as much when shopping online compared with their female counterparts, per an iProspect study. Some 40% of respondents shop online at least twice weekly, ...Read the whole story

  • Savvy Social Media Users Influence Peer Purchases

    For consumers, the golden rule is "buyer beware." For marketers, it should perhaps be: "beware of socially adept consumers." New research indicates that consumers who have used social media for service wield far greater influence among their peers. ...Read the whole story

    Around The Net

    Search Insider Summit: It's All Fun and Games When You're Buzzing!

    Last week was the 13th running of the Search Insider Summit, AKA -- as I once made the mistake of referring to it and and am still reminded by my wife every time I leave her ...More

    • The 'Field of Dreams' Dilemma

      There's a chicken and an egg paradox in mobile marketing. Many mobile sites sit moldering in the online wilderness, attracting few to no visitors. The same could be said for many elaborate online customer portals, social ...More