BrightEdge Looks Toward Majestic Backlinks by Laurie Sullivan

Worthless links drag down a Web site's ranking. Strong link profiles help a site build authority. Having a tool to find the links requires marketers to walk a fine line between black and white search engine optimization (SCO). ...Read the whole story

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Local Search: The Dream by Mark Britton

We all know the local-search dream: You stand on a street corner and your phone tells you the best restaurants nearby. After digesting some delicious aioli-drizzled fish tacos, your phone tells you where the best shopping and sales are. Then, while waiting to be rung up at possibly the coolest shoe store on the planet, you write reviews for both the shoe store and the fish tacos. You even have enough time to look up tonight's local events and decide you are going to check out a well-rated jazz club nearby. Such a tasty dream, and so compelling. So why ...More