Monday, July 30, 2012
  • IAB Pushes For DIY Ad Units, Modules

    Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk losing dollars to offline and falling CPM prices. IAB is promoting do-it-yourself ad units to encourage publishers to "de-clutter" Web pages. ...Read the whole story

    Around The Net

    • Google Holds On To Small Amounts Of DataThe Wall Street Journal

      Google has admitted that it still has in its possession a small amount of Internet user data collected through its street mapping service after it had been ordered to destroy it, according to The Wall Street Journal, which points to a U.K. regulator. The Information Commissioner's Office calls the oversight a possible "breach" to the ICO agreement signed by Google in November 2010. ...Read the whole story

    • Thinking About Holiday Paid-Search StrategiesPPC Hero

      As a reminder, August begins Wednesday, so it's not too early to start thinking about holiday paid-search schedules and strategies. Rob Cooley takes us through the processes and makes suggestions on how to get started. He suggests beginning by analyzing holiday-specific keywords and season curves for the specific business. Let's face it -- back-to-school comes within one month for most, and Halloween not long after. ...Read the whole story

    • Mobile Commerce To Account For More Than 24% Of E-CommerceABI Research

      Optimizing mobile Web sites that generate traffic through organic results should become a priority for search marketers -- or companies risk leaving brand recognition and sales on the table. ABI Research estimates the m-commerce market will account for 24.4% of overall e-commerce revenue by the end of 2017. The research firm estimates that the mobile online commerce market in 2011 doubled in size to $65.6 billion. ABI estimates the global volume of mobile data traffic will exceed 107 exabytes in 2017. ...Read the whole story

    • How Many Redirect Hops Will Google Bots Follow?YouTube

      When asked whether there is a limit to the number of 301 permanent redirects a search marketer can do from one site to another, Google's Matt Cutts explains how it works, when they should be done, and the danger of doing this in "multiple hops." When reaching four or five "hops," Google's bot may not follow all, he explains. ...Read the whole story