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• Google's Wildfire Quantifies Impact Of Facebook Fans by Laurie Sullivan

  For every 10 brand advocates who join a social campaign on Facebook, 13 new friends engage with the campaign, according to findings from a study released Monday identifying how these actions attract new customers. ...Read the whole story

Put Customer Convenience Front And Center When Designing Websites - Part II by Jim Gilmartin

On April 10, 2012, Hubspot writer Corey Eridon posted a blog summarizing a list of some of the most annoying things seen on websites. This post continues some dos and don'ts she recommended and our additional thoughts to help increase the satisfaction quotient and reduce the frustration quotient of most site visitors especially Baby Boomers and senior visitors. ...More

• The Seesaw Effect: Trends Shaping Video's Past And Future by Ashkan Karbasfrooshan

  To an outsider, the video landscape has been dominated by the rise of new video distribution platforms such as YouTube and iTunes, as well as enabling platforms such as Twitter and Facebook. Of late, we've seen content's resurgence, staging a comeback. But, on the front lines, it's been a bit more nuanced than that. ...More

• On The Subject Of Subject Lines by Jim Ducharme

  We see a lot of artificial delineations between social channels and email, but all these channels share a lot more than you might think. For example, your inbox isn't that much different from your Twitter stream -- except that Twitter is much more focused on the "now" and probably has a shorter attention span than an email inbox. A big difference between Twitter and the inbox is that people have to process the content of the inbox, while Twitter (left to its own devices) is self-cleaning. This is one reason a strong subject line is so important! Even if people ...More