How To Override Google's Ripple Limits by Laurie Sullivan

Google+ Ripples now appears in real-time, but Andrew Devine, Covario senior search engine optimization (SEO) strategist, believes the tool falls short when it comes to analyzing social data. The search marketing agency will release a white paper Wednesday authored by Devine highlighting the limitations. Ripples, an interactive graph, shows who publicly shared a post or URL, comments made, and timeline of the shares, as well as statistics on the URL. ...Read the whole story

  • Publicis Groupe Buys Resultrix, Strengthens Mobile by Laurie Sullivan

    Performics, the search marketing arm of the Publicis Groupe, announced the acquisition of Resultrix on Tuesday, reaffirming its stance on performance media and support for a shift in media buying and consumption. The acquisition gives Performics greater expertise in mobile. ...Read the whole story

  • Study Maps Twitter Connections, Target Demos by Laurie Sullivan

    A PeekAnalytics study released Monday analyzes Twitter followers and maps the social graph of each across the Internet. The metric gauges the connection of Twitter followers across 60 social sites and compares each with the average consumer. ...Read the whole story