Social analytics will become the next tool to identify whether social buzz and campaigns can support search engine marketing, as more marketers integrate a variety of media. Determining the success … Read the whole story
After releasing our 4th annual Email Design Look Book a few weeks ago, I was asked how the fourth edition was different from the … Read the whole story
Omnicom Media Group's Resolution Media this week will launch Content Continuum, an interest-driven content marketing business unit. The concept not only makes search engine … Read the whole story
Consumers value offerings that target their needs and desires with precision. Leading companies will develop those offerings by combining their analytics' horsepower, improving traditional … Read the whole story
Different social networks lend themselves to different strategic objectives. Deciding which marketing channel is best is a tactical move. Facebook, for instance, dominates as … Read the whole story