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Similar to a social graph, the infrastructure of the Internet supports a Web-effect connecting economic and job growth across the ad industry. At least that's how Harvard University Business School … Read the whole story
Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container … Read the whole story
Nancy Mullahy, the former North American CEO at WPP's Neo@Ogilvy, has joined MDC Partners media shop IMS as its new CEO. She succeeds Bob … Read the whole story
App notification and messaging platform Urban Airship on Monday launched a new service for delivering location-targeted messages in apps. The company's Location Messaging Service … Read the whole story
Ripe for a political talking point, new data shows that employment in the ad-supported Web ecosystem doubled over the past four years to 5.1 … Read the whole story
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The acceleration of users accessing Web content from mobile devices rather than traditional desktop and laptop computers has posed a difficult challenge to webmasters: … Read the whole story
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Online video viewers are going deeper. A quick analysis of Nielsen's online video statistics at various points in the last year reveals that while … Read the whole story
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The concept of a business maturity model is helpful in a few ways. For one, it allows you to assess your present business circumstances … Read the whole story
