Google has announced a collection of catalog apps from more than 300 brands now available on the Web -- but how and when will product listing ads, search data and … Read the whole story
The Search Agency will introduce a performance-driven business model to online marketing this week that company executives call h(SEO). The model, which moves toward … Read the whole story
Consumers are not commodities; they are individuals who want to be treated as such. Brands that recognize this, and can tell a compelling story … Read the whole story
Ad features such as video and image galleries help boost engagement with mobile ads, according to a new study commissioned by Say Media and … Read the whole story
Online video ad spending will continue its rapid trajectory this year, and into the next two years, with high double-digit rises as marketers move … Read the whole story
In late 2010, YouTube debuted its TrueView in-stream ad format, which allows consumers to skip in-stream pre-roll ads and only charges advertisers for those … Read the whole story
For the last two years, there have been more mobile phones shipped in America than there were desktops and laptops combined. And yet, the … Read the whole story
New markets, new media, consumer insight, and a method to better communicate ideas internally that WPP CEO Sir Martin Sorrell refers to as "horizontality" … Read the whole story