SearchBlog
The challenge of linking intent from social ad campaigns with search engine marketing strategies has surpassed the act of tying social signals into search. The combination of social search no … Read the whole story
Hoping to help brands better target consumers with real-time product information via video ads, Eyeview and ShopLocal are pooling their respective expertise. ShopLocal's SmartCircular … Read the whole story
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There seems to be an ongoing debate in the SEM world on the role of people vs. technology. Of course, it's not an either/or … Read the whole story
The PBS documentary "Half the Sky: Turning Oppression into Opportunity for Women Worldwide," aired this week, but its social campaigns live on. Microtargeting in … Read the whole story
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Facebook remains at odds with investors as the stock price falters from its IPO highs, but overall Facebook remains in favor with many site … Read the whole story
Sprint is taking a bigger step into the ad business. The nation's third-largest wireless operator launched Pinsight Media+, a new advertising service that allows … Read the whole story
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Now the same bidding platforms that we use to buy keywords are starting to access social inventory and display inventory on the exchanges. We … Read the whole story
In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video news audiences … Read the whole story
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From Mitt Romney's 47% video to the millions of views of political convention speeches, online video has proved to be a vital tool in … Read the whole story
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If just several years ago, mining for TV targeting gold seemed as tough as holding out a pan in a stream, it's pretty impressive … Read the whole story
