Search marketing firm BlueGlass Interactive has acquired digital marketing agency Quaturo. Led by Kevin Gibbons, the five-person team will join BlueGlass's 75 employees to build out a presence in the … Read the whole story
Online marketers may joke that Best Buy and other big-box retailers have become the local showroom for Amazon, Zappos and other etailers, but several … Read the whole story
Google has never been comfortable as a marketing company. The only reason it became a marketing company (or worse, a media company) is because … Read the whole story
Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst and data management platform AudienceManager as part of Project Primetime, the company's integrated … Read the whole story
In the last few years, video content has become essential for any consumer marketing campaign, and the results are hard to ignore. How can … Read the whole story
Census-based online audience giant Quantcast is continuing to expand and diversify with new audience analytics products aimed at the burgeoning programmatic, "audience-buying" marketplace (a.k.a. … Read the whole story
The U.S. government is increasingly turning to Google for assistance with its investigations. Between January and June of this year, the search giant received … Read the whole story
To the dismay of resistant publishers and marketers, real-time bidding will account for 13% of all U.S. display ad spending this year -- more … Read the whole story
Marketers should combine the attributes of centralized and distributed architectures to achieve optimal performance and ease of maintenance. The key to success is putting … Read the whole story
A Web DSP platform aimed at small and medium-sized businesses, agencies and developers, SiteScout, brings its model to mobile. It claims to access over … Read the whole story
Digital video ad spending is up 27% over last year, buoyed in part by real-time bidding. That's the finding of online video technology firm … Read the whole story