Pricing Engine launched Friday, bringing marketers a self-service platform to manage a variety of media. The company initially released the product to support search marketing, integrating the ability to create … Read the whole story
Q1Media and AdExcite have merged to create a display network that serves video advertisements, regardless of the device or platform. Together, the companies support … Read the whole story
Serving ads to consumers within a certain radius has become the nirvana of mobile advertising. adMarketplace will launch a service that taps into the … Read the whole story
This past week there was big news from SXSW of great interest to etailers: First, Google's latest Panda Update will roll out in just … Read the whole story
Sue Danaher is stepping down as president-CEO of the Digital Place-based Advertising Association, and a search for a new association chief has begun. Danaher, … Read the whole story
SXSW has served as an all-in industry gathering for anyone in digital, ranging from developers to marketers to technology entrepreneurs of all streaks. This … Read the whole story
Continuing to break records, U.S. consumers spent 3.8 billion minutes streaming video advertising in February. Consumers viewed 9.9 billion video ads last month, with … Read the whole story
Aiming to enhance its digital wallet efforts, PayPal has acquired mobile development firm Duff Research. The startup has created some 40 apps for companies … Read the whole story
Most mobile users prefer using apps over mobile sites for speed, convenience and ease of use. Specifically, 85% of smartphone and tablet users globally … Read the whole story