Aside from smartphones and tablets, social search engine optimization has emerged as the next focus for many marketers in enterprises during a time when more C-level execs continue to give … Read the whole story
Many people begin their search for goods and services on Google, Yahoo or Bing, compared with 37% on Amazon and 7% on eBay. The … Read the whole story
A few columns back, I talked about psychological priming and how it could play out in a search environment. In today's column, I'd like … Read the whole story
Tablets have become the mobile device choice for consumers shopping online. Those using tablets treat them like a PC, comparing products and making purchases. … Read the whole story
Like their for-profit counterparts, nonprofit marketers often get excited about the "shiny marketing objects of the year." This year social media continues to take … Read the whole story
The head of the Senate Commerce Committee, Sen. Jay Rockefeller (D-W.Va.), came out swinging at the online ad industry on Wednesday, accusing it of … Read the whole story
One new feature in Google Enhanced Campaigns points to the impact AdWords will have on display campaigns running on the Google Display Network. The … Read the whole story
What does the Federal Trade Commission's recently updated guidelines for digital advertising to account for social media and mobile devices really mean? Bottom line: … Read the whole story