Attribution modeling -- assigning credit to specific channels -- will become increasingly important as more devices come online, but many search experts agree with Sara Jablon Moked, product marketing manager … Read the whole story
Cisco Systems estimates 3.6 billion global Internet users by 2017, and more than 48% of the world's projected population of 7.6 billion, will push … Read the whole story
Amazon built its dominance on versatility. Now a study on purchase paths describing six distinct buying habits explains how the retailer became a research … Read the whole story
Particularly at the local level, media companies are warming to the idea of digital-only salespeople and managers with the chops to drive online ad … Read the whole story
The U.S. housing market continues to improve. It has been accompanied by a boon for home improvement stores and Web sites looking to garner … Read the whole story
Mobile campaigns for quick-serve and casual dining restaurants are all about driving foot traffic. That makes having a location component more likely for companies … Read the whole story
In an important development for the programmatic trading of mobile audiences, one of Madison Avenue's biggest agency trading desks -- VivaKi's Audience on Demand … Read the whole story
I collect typewriters. I don't know why -- I just do. As I write this on a Bluetooth keyboard connected to an Apple Macbook, … Read the whole story
I'm pretty sure on the weekend I average more than 58 minutes daily on my smartphone. New data from Experian Marketing Services estimates the … Read the whole story
The subtitle of Mary Meeker's latest monster state of the Internet deck could be "Revenge of the Masses" or "Mass Media In Reverse." The … Read the whole story
As precise targeting of mobile consumers near restaurants continues to improve, there may be an opportunity to link some of the disparate parts of … Read the whole story
One of email's greatest roles is in targeting and nurturing prospects into becoming customers, encouraging customers to become repeat customers and turning repeat customers … Read the whole story