The addition of Google product listing ads has opened a new line item in advertising budgets, as companies continue to increase the amount they spend on these image ads. Advertisers … Read the whole story
Marketers have begun to take the reins from IT and have become the majority stakeholders of customer data integration projects, including tag management, though … Read the whole story
The mobile revolution has given car-trippers another fun activity to keep busy during their summertime excursions: gas price comparisons. Two out of three gas … Read the whole story
Publicis Groupe has invested $15 million in Jana, the Boston-based mobile rewards platform. The platform targets consumers in fast-growing and emerging markets, like Indonesia, … Read the whole story
Merchants seeking to revive their "extortion" lawsuit against the Yelp faced some hard questions at a recent appellate hearing. The merchants appealed to the … Read the whole story
In 2007, before the economic apocalypse stopped everything in its tracks, the ad tech industry witnessed a bevy of acquisitions in the broader display … Read the whole story
The Interactive Advertising Bureau's general counsel Mike Zaneis caused a stir last week when he said that around one in five Web users are … Read the whole story
Marketing mix modeling (MMX) has largely become the de facto measurement approach for marketing performance. MMX needs to evolve to fulfill its promise. Read the whole story