Marketers continue to struggle with measuring their return on investment in a variety of marketing channels, and the cause remains unclear -- whether it's the speed in which technology develops, … Read the whole story
LinkedIn became the latest social network to release the amount of data the company turned over to the National Security Agency, following public announcements … Read the whole story
Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would … Read the whole story
Adobe released a few stats Tuesday to give marketers insight into how consumers consume content through Google Glass. Web browsing on Google Glass from … Read the whole story
Experian Marketing Services soon will begin rolling out a tool that connects the digital advertisements that consumers see to their purchases by integrating several … Read the whole story
After a long wait, developers finally get their hands on the SDK that connects their apps to the Google Chromecast device. We are bound … Read the whole story
That's according to a survey just released from the World Advertising Federation and management consultant The Customer Framework. Most respondents said they were unprepared … Read the whole story