Content related to cooking and food is the fastest-growing genre on YouTube for both men and women, per research from Google. Some 370 million views were generated by the top … Read the whole story
Microsoft has agreed to a licensing partnership with Foursquare after making a $15 million investment in December that gives the company access to millions … Read the whole story
How to get into the mind of a woman? An age-old pursuit, and for marketers an imperative one. In this gadget-glorified, digital-forward world we … Read the whole story
Google has reportedly appointed longtime SVP of Ads & Commerce Susan Wojcicki to head YouTube in an effort to boost ad revenue. The move … Read the whole story
Email marketing is at the core of developing a power brand, a compilation of impressions, experiences, and concepts that work together to create a … Read the whole story
After DG's sale of its TV ad distribution operations, which execs expect to close Feb 7, its remaining businesses become available under the new … Read the whole story
There has been an eye-opening surge in the development and introduction of new T/V (Television/Video) formats. These innovations lay ground for improvements I have … Read the whole story
"It was nice to see that they had managed a lot of what they needed to do to reengage with consumers," Brand Keys President … Read the whole story
What do advertisers, agencies and content providers think they're doing with online video, and where do they think its headed? It turns out they … Read the whole story
The effort lets you pick major U.S. cities and a few others around the world as a setting for a review of the car. … Read the whole story