I smile every time someone complains about online ad targeting, and think to myself -- you have no idea what's coming. Advertising industry execs may be concerned about protecting consumer … Read the whole story
Yahoo will partner with consumer reviews site Yelp in an effort to increase market share of local queries on its search engine -- a … Read the whole story
BrightRoll, Collective,Google, MediaMath, Rubicon Project, sovrn, Turn, and Yahoo donated the iab.com domain name to the Interactive Advertising Bureau Sunday during the IAB Annual … Read the whole story
Online ad exchanges command higher rates when they have access to data about other Web sites that consumers have visited. Overall, ad exchanges were … Read the whole story
The Interactive Advertising Bureau is releasing a new definition of advertising engagement, along with a list of core metrics around digital and legacy ads … Read the whole story
The Interactive Advertising Bureau is making a new push to get marketers to adopt the HTML5 Web development standard for their mobile ads. The … Read the whole story
Yahoo CEO Marissa Mayer is taking more responsibility for selling her company's attributes to Madison Avenue. Her appearance at the upcoming conference next month … Read the whole story
Today, brands must ensure that their primary Web sites are optimized for local markets and multiple devices -- configuring for any device and adjusting … Read the whole story
Why is it that if I watch something online, I think the whole world knows my entire life story? Is that any way to … Read the whole story