Plucking the petals from a daisy will not work to determine the bond a brand has with consumers. Customizing and personalizing paid-search or product listing ad messages will, and rewards … Read the whole story
Facing slower growth in users and ad sales, Twitter is testing a new, very Facebook-like user interface. A significant departure from its simple, centered … Read the whole story
Louis CK would have been proud. A few weeks ago, instead of lamenting the fact that I was on a plane with no WiFi, … Read the whole story
The U.S. Defense Advanced Research Projects Agency (DARPA) has launched a project to build a search engine and technologies that will index and organize … Read the whole story
Two things you often hear in the ad tech industry are "we need to work together" and "we need to have standard measurements." Several … Read the whole story
Yelp on Tuesday announced the rollout of an updated Web site including redesigned business pages that feature larger photos and highlight user reviews more … Read the whole story
Brightcove has introduced a cloud-based approach to serving video ads into Chromecast-enabled apps. The company says it addresses a key problem with the Google … Read the whole story
Yes, the Super Bowl has come and gone and, according to many a sportscaster and spectator, this year's Big Game was not quite as … Read the whole story
By periodically checking for bogus view counts, YouTube thinks it can clear its site of third-party companies that create "views" to increase ad revenue. Read the whole story