What device drove the most online traffic vs. sales in the week leading up to Valentine's Day 2014? IBM released data Friday that provides insight into the online shopping trends. … Read the whole story
Voice search, Sitelinks and click-to-call features from Google and Bing make it easy for consumers to research information online via a mobile phone. New … Read the whole story
Growing faster than ever, the market for Web-connected gadgets is set to surpass 6 billion units this year, per new estimates. If accurate, the … Read the whole story
The news, announced this week, of Google and comScore parnering on metrics with validated Campaign Essentials is a major step forward for digital advertising. … Read the whole story
Which social darling should brands be wooing this Valentine's Day -- Facebook or Pinterest? The upstart site gives the social network giant a run … Read the whole story
Cell phones are nearly ubiquitous in the developing world, and social networking is taking off in emerging nations where people have Internet access. Read the whole story
Marketers, you do have a mobile video strategy, right? If not, consider this your notice. Cisco said in its latest Internet traffic report that … Read the whole story
The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story
2013 will be remembered as the year "native advertising" transitioned from a buzzword to a full-fledged category. As with any newborn, there will certainly … Read the whole story
A report earlier this month from comScore gave a good snapshot of how millennials use the Internet, their smartphones and social media. Indeed there … Read the whole story