SearchBlog
Opinions. Some people put a lot of weight behind them when making a purchase decision, especially when backed by aggregated data from hundreds of completed surveys. Google this week will … Read the whole story
Google has begun pushing four key strategies to support DoubleClick Search aimed at helping retail stores work more closely with the specific brands they … Read the whole story
It was just a matter of time before a search engine marketing company tapped into the data from a popular URL shortener to gain … Read the whole story
Brands have begun to attribute return on investments for earned media, but what happens when consumers become incredibly responsive to the campaign and the … Read the whole story
Extending ad targeting techniques from the desktop to mobile devices has long been a challenge for marketers, mainly because of the lack of cookies. … Read the whole story
A mother of two young boys has sued Google for allegedly allowing her children to ring up debit card charges within the Marvel children's … Read the whole story
- COMMENTARY
The Search Engine Marketing Professionals Organization (SEMPO) recently announced the list of nominees for its 2014 board of directors. I consider myself very fortunate … Read the whole story
- COMMENTARY
Think about video ad buying: it's usually coordinated through a buyer with very specific criteria in mind. Think about programmatic ad buying: it can … Read the whole story
- COMMENTARY
User-generated content makes up 30% of the media content consumed by millennials in terms of time spent, at 5.4 hours per day. Millennials also … Read the whole story
