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With Google announcing plans to launch its first software development kit (SDK) this month for wearable devices, and startups pitching ideas and winning over investors, marketers need to become more … Read the whole story
Credit Karma's ad-based free services model has attracted Google Capital as lead investor in the company's latest $85 million round of financing. Tiger Global … Read the whole story
In a partial defeat for Google, a federal judge has refused to dismiss several privacy-related claims by a group of Android users who say … Read the whole story
To target consumers in local markets, national brands increasingly look to social media before more conventional channels, such as email, sponsorship, or newspapers. Nearly … Read the whole story
The newest advertising medium is about to overtake the oldest, at least in Britain, where mobile advertising spending will surpass newspaper ad spending this … Read the whole story
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By now, you've surely seen the selfie posted by Ellen DeGeneres from the Academy Awards. Here are 10 lessons we can apply to marketing … Read the whole story
- COMMENTARY
What if you take complex data and present it in ways a typical person could understand in a Twitter tweet or a status update … Read the whole story
- COMMENTARY
I recently attended the IAB Annual Leadership Conference, where one of the main topics was media fraud, a subject of long-time interest for me … Read the whole story
