SearchBlog
Local query results and content from neighborhood stores have become the focus of search engines. Yahoo on Wednesday began pulling in Yelp's online reviews of local merchants to improve the … Read the whole story
Google will see its cash cow desktop search advertising business decline this year, as its mobile search business continues to grow legs. And while … Read the whole story
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As I said in my last column, Facebook's recent acquisition spree seems to indicate that its strategists are trying to evolve from being our … Read the whole story
Mobile app makers often talk about connecting with a specific audience. Latinum Network has built one to connect with Hispanics. Clorox launched their product … Read the whole story
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Imagine being able to receive real-time data about the type of content an online ad is being displayed next to. Or learning within seconds … Read the whole story
Marketers keep hearing how connected devices will change real-time strategies and the ways that consumers interact with their services, but they also will change … Read the whole story
- COMMENTARY
Keep your eyes peeled, kids, a new screen is coming to town. While a bit down the road, 2015 may be the year that … Read the whole story
Yahoo is asking a federal judge to dismiss a potential class-action lawsuit accusing the company of violating privacy laws by scanning email messages in … Read the whole story
- COMMENTARY
The World Wide Web turned 25 on Tuesday; but it changed the world even before it hit its teens. Digital ad sales is proof … Read the whole story
Facebook is helping to drive younger readers to news sites, but turning them into loyal users remains a challenge, according to a new study … Read the whole story
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The mobile phone is our daily command and control center for the hour-by-hour, minute-by-minute flow of our daily lives. The difference is, its pervasiveness … Read the whole story
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefing up its targeting features, striking deals with leading consumer audience segmentation sources … Read the whole story
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The Advertising Research Foundation's annual Re:Think conference, scheduled for March 23-26, is a research extravaganza, if you will pardon the hyperbole. Each year, the … Read the whole story
About 30% of U.S. smartphones are currently enabled to connect to beacons using BLE. That includes devices running Android 4.3 or later and iPhone … Read the whole story
The total number of full-suite enterprise social-platform subscribers is expected to more than double from 208 million in 2013 to 535 million in 2018. … Read the whole story
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV ads of 1,400 brands across 33 categories stacked up in 2013 versus 2012 … Read the whole story
