Google already has several back doors into the consumer's living room through television, but the next one will give it a clean line of sight through a Web of Internet-connected … Read the whole story
Ending one of the worst lags in the recorded history of global ad spending, the expansion of the advertising economy has returned to the … Read the whole story
With an ever-increasing number of shopping channels available, marketers and retailers today must continually evolve their data-driven marketing strategy -- or risk falling behind … Read the whole story
Bizo, a B2B audience data firm, on Monday introduced "Multi-Channel Nurturing," a new feature of its marketing platform that will allow B2B marketers to … Read the whole story
While most people prefer to shop in stores, it may not take much to get them to leave. Studies consistently show that the majority … Read the whole story
In a bid to automate "premium" display media-buying, MediaMath on Monday announced partnerships with a host of inventory suppliers, including Yahoo and Microsoft. Other … Read the whole story
Consumers who say that their privacy is violated by Gmail ads are urging an appellate court to allow them to proceed with a class-action. Read the whole story
This new generation of wearable devices goes far beyond how many steps you have taken or how long you slept. This opens interesting new … Read the whole story
The self-regulatory group Digital Advertising Alliance on Monday released detailed instructions for how its blue icon should appear and be used in mobile ads. … Read the whole story
The early browsing results are in, and owners of Tesla's always connected car are spending an inordinate amount of time (you guessed it) checking … Read the whole story
Days after Amazon's Fire TV launch, leaked documents show what Google's "Android TV" will include. Search, cross-screen seamless experience and recommendations will be key … Read the whole story