Log in. Mobile apps drive branding, loyalty, retention, cross-channel and device measurement and sales. The traffic on the app generates data, improves measurement for retargeting content and services, and qualifies … Read the whole story
LoyalBlocks has created a self-service platform that enables small businesses to build their own loyalty programs and integrate beacons to direct message consumers in … Read the whole story
A last-minute dinner party or event has you in a tizzy because you forgot the wine? The mobile app Drizly enables consumers to order … Read the whole story
To make sure it remains an indispensable tool, Google released an updated version of the app for Android and iOS with a set of … Read the whole story
Driven primarily by programmatic and network sales, AOL once again beat Wall Street's revenue expectations during the first quarter. The Web veteran said on … Read the whole story
Ad retargeting firm Criteo on Tuesday released its Q1 2014 financial results, and the company has reported strong year-over-year revenue growth. Criteo had $211.6 … Read the whole story
Of course, the brand's biggest marketing advantage is the ability to leverage Timberlake's own huge social network followings. They include more than 36 million … Read the whole story
Saturday was the 140th running of the Kentucky Derby, and my first time at Churchill Downs. When I wasn't horsing around with my friends … Read the whole story
In our latest survey wave, we asked two questions that we believe provide useful insights for advertisers and their agencies to consider as they … Read the whole story
Duane Reade is following a modest but smart goal in its 2.0 app revision. Just make lives a little bit easier. We don't want … Read the whole story
More than two-thirds of U.S. digital users now spread their attention across PCs, mobile phones and tablets -- at 70%, up from 63% a … Read the whole story