The brands Google and Bing potentially forfeit millions of dollars annually by not making local and national services available through their Shopping sites. Ratings and recommendations, which are key to … Read the whole story
engage:BDR is rolling out in beta a platform that provides cross-device targeting across households with multiple computers and mobile devices. It will also allow … Read the whole story
ABC, Expedia, GAP, General Mills, Target and other major brands are working with Pinterest to roll out Promoted Pins in the search category feeds … Read the whole story
App advertising and analytics provider Flurry on Monday announced a new SDK to help mobile app publishers serve video ads. The new SDK enables … Read the whole story
National advertisers' spending on local media will grow at a faster rate than spending by local marketers in the coming years. BIA/Kelsey expects local … Read the whole story
Devices are driving online sales, with consumers' myriad "mobile moments" a key factor. "These consumers are accessing the Web more than ever, in more … Read the whole story
Mobile payments service Square has introduced a new consumer app for ordering ahead via smartphone from local shops, cafes and restaurants that use the … Read the whole story
And while it's on the rise, video viewing on a multimedia device accounts for only an hour and 12 minutes per month, per Nielsen's … Read the whole story
As marketers, we tend to get very excited by new technologies - and the opportunities they create for us to get closer to our … Read the whole story
It's often difficult to differentiate SEM ad technology. I could write or edit massive reports on the topic (and I have!). But not today. … Read the whole story
Ninety percent of moms surveyed in the study want the negotiation of the price to be as simple and easy as possible, and almost … Read the whole story
Did you know 3.2 billion people watched the last World Cup and 715 million watched the Finals alone? Compare that to the 108 million … Read the whole story
With free and easy publishing tools, high schooler can now create a high-traffic site within months. And with low-cost video capture and publication tools, … Read the whole story